Collaborating with the Australian Dental Health Association

At 360° Dental Marketing, we’ve achieved many exciting things, but working with ADA has been the highlight. If you keep tabs on our industry, some of our following work examples may ring a bell! We were the app developers behind both the 2018 and 2022 iterations of the ADAVB Convention & Exhibition App, also taking part in all associated social media collaborations and promotional campaigns online. Over the years, we have attended many ADAVB and ADAX conventions, and this year, we even held our own booth. We’re always looking forward to our next collaboration opportunity.

ADAVB 2022 Convention App

Following the success of the 2018 app, the ADAVB asked us back to create the app for their 2022 exhibition—and we went bigger and better, pulling out all the stops. From improving the aesthetic appeal to simplifying the icons, we created a more user-friendly experience than ever before. However, of all our features, the stand-out was the customisable calendar, which attendees could use to bookmark their must-see events. Not only did it prove to be an invaluable organisational and navigational tool, but it also functioned as an alarm clock of sorts, sending a reminder 15 minutes prior to each bookmarked event. With this calendar, attendees could curate their own itinerary without the risk of anything slipping through the cracks. In total, 528 users downloaded the app, and 395 of these users registered for it. We received 367 feedback forms, which amounted to an overwhelmingly positive response.

Instructional Video for the App

Knowing that most of the ADAVB’s audience was from the older generation, we created an instructional video to ensure that everyone could access the app. The video, entitled 2022 ADAVB Exhibition & Convention App Walk-Thru, doubled as a great informative piece and promotional material for the event. You can find the Reel on our Instagram account! In the video, we walked users through the navigational basics of the ADAVB Exhibition & Convention App. Our primary focus was the customisable calendar and showing users how to compile their personal itinerary. We also discussed how to access other features, such as the event floor plan and relevant videos. To develop the final script, we worked closely with the ADAVB’s communications team, and this informed how we shot and edited the final video. The video was a success, reading over 2,000 users via Facebook, Instagram, LinkedIn, and email-based campaigns.

ADAVB x 360 Social Media Collaboration

Once we completed our video, it was time to reach out to ADAVB’s communications team. Because they knew what best made their audience tick, we needed their help to build an app campaign! Our strategy was to create Instagram Collab posts that would target both the ADAVB’s and 360 Dental Marketing’s audiences. We implemented social media strategies designed to boost engagement and impressions, creating all designs in line with the ADAVB’s brand guidelines.

An Interview with Dr Katy Theodore

We brought along our cinematographer, Chris Magee, who took quality photos and videos of booth holders and ADAVB members. One of these people was Dr Katy Theodore: a passionate Policy & Research Manager at the Australian Dental Association Victorian Branch. Our director, Prabin Gautam, had the privilege of interviewing Katy about the work she does. Aside from her paid work in policy, advocacy, research, and health promotion at the ADAVB, Dr Katy co-chairs the Australian Health Foundation’s Victorian Branch: an organisation that coordinates volunteer dentists whose work assists people who cannot afford dental treatment. Katy is passionate about her pro bono work because it covers the ‘dental gap’: people who are ineligible for private care who also cannot afford public care. She loves advocating for issues that matter to dentists and sees much opportunity for bettering conditions for dentists and dental patients alike.

7 Ideas to Grow
Your Practice

7 Ideas to Grow Your Practice is your ultimate guide to optimising your online presence. Because most people will look online for recommendations, you’ll want to do everything you can to put your practice on the map. Your digital presence manifests in varying ways, from your Google search ranking to your social media activity. Read this article to learn the strategies you can take to get noticed and generate more appointments for your practice.

Dental Marketing:
The Misunderstood Niche

Dental Marketing: The Misunderstood Niche outlines the three growth-hindering mistakes we have seen in the dental industry. If you want to generate more appointments, you’ll need to maintain a dialogue with your marketing department, take an active approach to recruitment matters, and train up your receptionist. It sounds simple enough, but neglect any of these areas and your practice may not be living to its potential. Read this brief overview to learn more. Is your practice making any of these three mistakes?

Collaboration with

Australian Dental Health Association (ADA)

CPD Lectures: Our Director Prabin regularly lectures at the Australian Dental Association Victoria Branch (ADAVB) on topics designed to help dental practice owners generate quality patients

Powering the ADAVB Convention App

One App to Rule Them All

A simple yet efficient app where attendees of the ADAVB Convention 2022 can easily navigate their way through the event, get notified of the events happening and save the sessions they want to attend – Now that’s one personalised app to rule them all!

Helping Attendees Stay Connected

The App was designed for an enhanced convention experience for the attendees of the ADAVB Convention 2018. This App facilitated an up-to-date schedule of programs, and supported an instant feedback system, creating a personalised experience.
Overall experience with 360 Dental was great. The turnaround time for any changes we sent through was only a couple of hours and always on the same day. It was a pleasure dealing with all of the staff and I would gladly do business with them again.
Colin Garland
Training and Event Specialist (ADAVB)

Creating An Impact

It was our pleasure to support the higher cause the Australian Dental Health Foundation (ADHF) through the funds raised from one of our dental events.