Hand in Hand with Australian Dental Association (ADA)
Since 2007, 360 Dental Marketing has proudly served the dental industry, partnering with prestigious associations such as the Australian Dental Association (ADA), Australian Dental Industry Association (ADIA) and Australian Dental Health Foundation (ADHF) to share our knowledge and resources for the growth of the community.
Our Director, Prabin Gautam, is a regular lecturer at the ADA, contributing valuable insights to empower dental professionals. It has been our honour to power the ADAVB Convention & Exhibition App eacah year, enhancing the event experience and bringing the dental community closer together. At 360 Dental Marketing, we are dedicated to making a meaningful difference in the industry.
ADAVB 2022 Convention & Exhibition App
Each convention period, we are honoured to deliver the ADAVB Convention & Exhibition App, a platform designed to enhance the overall event experience. As the trusted provider for this essential tool, we have consistently ensured its smooth operation and reliability, making it an integral part of the convention’s success in 2018, 2022, and 2024.
Our commitment is to deliver an app that not only meets but exceeds expectations, providing a seamless and simplified experience for all attendees. By delivering this innovative solution, we aim to strengthen the connection within the dental community and support the convention in achieving its goals year after year.
Collaborating with the Australian Dental Health Association
At 360° Dental Marketing, we’ve achieved many exciting things, but working with ADA has been the highlight. If you keep tabs on our industry, some of our following work examples may ring a bell! We were the app developers behind both the 2018 and 2022 iterations of the ADAVB Convention & Exhibition App, also taking part in all associated social media collaborations and promotional campaigns online. Over the years, we have attended many ADAVB and ADX conventions, and this year, we even held our own booth. We’re always looking forward to our next collaboration opportunity.
ADAVB 2022 Convention App
Following the success of the 2018 app, the ADAVB asked us back to create the app for their 2022 exhibition—and we went bigger and better, pulling out all the stops. From improving the aesthetic appeal to simplifying the icons, we created a more user-friendly experience than ever before. However, of all our features, the stand-out was the customisable calendar, which attendees could use to bookmark their must-see events. Not only did it prove to be an invaluable organisational and navigational tool, but it also functioned as an alarm clock of sorts, sending a reminder 15 minutes prior to each bookmarked event. With this calendar, attendees could curate their own itinerary without the risk of anything slipping through the cracks. In total, 528 users downloaded the app, and 395 of these users registered for it. We received 367 feedback forms, which amounted to an overwhelmingly positive response.
Instructional Video for the App
Knowing that most of the ADAVB’s audience was from the older generation, we created an instructional video to ensure that everyone could access the app. The video, entitled 2022 ADAVB Exhibition & Convention App Walk-Thru, doubled as a great informative piece and promotional material for the event. You can find the Reel on our Instagram account! In the video, we walked users through the navigational basics of the ADAVB Exhibition & Convention App. Our primary focus was the customisable calendar and showing users how to compile their personal itinerary. We also discussed how to access other features, such as the event floor plan and relevant videos. To develop the final script, we worked closely with the ADAVB’s communications team, and this informed how we shot and edited the final video. The video was a success, reading over 2,000 users via Facebook, Instagram, LinkedIn, and email-based campaigns.
ADAVB x 360 Social Media Collaboration
Once we completed our video, it was time to reach out to ADAVB’s communications team. Because they knew what best made their audience tick, we needed their help to build an app campaign! Our strategy was to create Instagram Collab posts that would target both the ADAVB’s and 360 Dental Marketing’s audiences. We implemented social media strategies designed to boost engagement and impressions, creating all designs in line with the ADAVB’s brand guidelines.
An Interview with Dr Katy Theodore
7 Ideas to Grow
Your Practice
7 Ideas to Grow Your Practice is your ultimate guide to optimising your online presence. Because most people will look online for recommendations, you’ll want to do everything you can to put your practice on the map. Your digital presence manifests in varying ways, from your Google search ranking to your social media activity. Read this article to learn the strategies you can take to get noticed and generate more appointments for your practice.
Dental Marketing:
The Misunderstood Niche
Dental Marketing: The Misunderstood Niche outlines the three growth-hindering mistakes we have seen in the dental industry. If you want to generate more appointments, you’ll need to maintain a dialogue with your marketing department, take an active approach to recruitment matters, and train up your receptionist. It sounds simple enough, but neglect any of these areas and your practice may not be living to its potential. Read this brief overview to learn more. Is your practice making any of these three mistakes?
Collaboration with
Australian Dental Health Association (ADA)
CPD Lectures: Our Director Prabin regularly lectures at the Australian Dental Association Victoria Branch (ADAVB) on topics designed to help dental practice owners generate quality patients
Powering the ADAVB Convention App
One App to Rule Them All
Helping Attendees Stay Connected
Creating An Impact
